Blockbuster: The Savior of the Industry?
Thursday, December 16, 2004
Blockbuster will be getting rid of the Late Fees. Late Fees gone. Late Fees destroyed from January 2005 on. It will be replaced by a One Week Grace period. Wow! Sounds like a good deal huh???
Blockbuster has a history of shady moves though. And no one really noticed them. Remember when the movies used to be due at midnight? Yup. THEN Blockbuster decided to be "nice" and extend the deadline to noon... the next day. Wow!!! Sounds like a good deal huh??? Wrong! If you think about it, you'd realize that no one rents movies during the morning, so Blockbuster lost ZERO business with this extention. People generally go to work at 9am... and usually, it's routine... they don't wanna go to drop off the movie before work. And usually they can't get off work early enough to drop it off before noon. So this false sense of security that you have another day to return the movie, is just that: False Security.
Blockbuster made tons of money on late fees ever since their implementation of the Noon deadline.
Blockbuster has a history of shady moves though. And no one really noticed them. Remember when the movies used to be due at midnight? Yup. THEN Blockbuster decided to be "nice" and extend the deadline to noon... the next day. Wow!!! Sounds like a good deal huh??? Wrong! If you think about it, you'd realize that no one rents movies during the morning, so Blockbuster lost ZERO business with this extention. People generally go to work at 9am... and usually, it's routine... they don't wanna go to drop off the movie before work. And usually they can't get off work early enough to drop it off before noon. So this false sense of security that you have another day to return the movie, is just that: False Security.
Blockbuster made tons of money on late fees ever since their implementation of the Noon deadline.
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